Posts Tagged ‘Wilh Steinberg Piano’

WILH. STEINBERG

Friday, February 8th, 2019

Wilh. Steinberg is by no means a new brand to the United States but it is simply being reintroduced with a new marketing strategy.

What’s the Story with Steinberg?

Wilh. Steinberg was established in 1877 in the quaint village of Eisenberg, Germany. They thrived very well through the years and built quite a name for themselves as what one might call a “salon piano” or a specialty piano that was built to order.

Signature Series Hammers By Renner

Quality workmanship and handcrafted pianos are a norm in Germany. Wilh. Steinberg positioned themselves as a silent giant because of their tone character and unusual finishes. Some industry experts consider Wilh Steinberg an unsung hero of the industry raising the bar in tone and appearance. They never garnered the iconic German names of Grotrian or Steinway, etc. but have always managed to do business in a simply elegant approach.

Latest Update:

In July, 2013 a company based out of Hong Kong named Parsons Music Ltd. purchased the Wilh. Steinberg factory because of it’s unique position in the market, the positive value and their reputation. Parsons has piano investments all over the world they are also among the largest piano manufacturers globally. Most importantly, Parsons decided to leave the German factory intact and add an additional line that would enhance Seinberg sales and profits.

Ina From Wilh. Steinberg Factory

Presently the company offers two lines of pianos. The more economical line is based on the German scale design but is hand assembled in China by some of the finest craftsmen available in the piano industry. This series of pianos are called the Performance series.

Different Models

The Performance Series incorporates the German scale design by including a German soundboard, German action and action parts, German strings and German hammers. It is available in both upright and grand models with a few different color variations available in most models.


The more professional line is made in German by Master Craftsmen with the experience that comes with a handmade German piano. The Signature Series are made in Germany. This series feature some of the oldest techniques in manufacturing and are entirely built by hand in their factory in Eisenberg. The unique qualities of their manufacturing process make these pianos very attractive. The price is affordable, the cabinets are lovely and the tone is strikingly elegant.

Wilh. Steinberg S130 in Ash Wood

Under the watchful eye of Ina Lehman and her staff at the direction of Parsons, I believe we are about to see a real mark with Wilh. Steinberg in the United States. Wilh. Steinberg is distributed in the U.S. by Piano Marketing Group. For more information simply fill in the comment area and someone will get back to you.

Ric Overton

PIANO MARKETING GROUP

Friday, February 1st, 2019

Of course I am a little biased BUT it is my blog so I get to start wherever I want to……..LOL.

WHAT WE DO

Along with my job as General Manager at Hollywood Piano, I work with Scott Shebeck and Peter Hong in a distribution company called Piano Marketing Group. We are distributors for such top brands as Dynatone Digital Piano which is based out of Seoul Korea, Wilh. Steinberg Piano which is based out of Eisenberg, Germany, Brodmann Piano which is based out of our offices in Tustin, CA, A. Geyer Piano which is also based out of Eisenberg, Germany and finally Gebr. Schulz Piano which is also based out of Wiesbaden, Germany.

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Brodmann and Dynatone at NAMM 2019

The guys that make up this three man team are industry veterans who make up a very unusual trio. Peter who owns the company is in charge of inventory and finances, Scott is the National Sales Manager and myself who does as he is told. Together with Scotts understanding of the wholesale market, I have an understanding of the retail market and Peter who seems to be the master of all bring an unusual perspective to the table.

Steinberg at NAMM 2019

OUR UNIQUE JOBS

In the present market we find several different perspectives. We have to remember first our dealer base but also bearing in mind the “end user” as well. From purchasing to selling to dealer sell through we have to think for our customers AND their customers.

Geyer and Gebr. Schulz at NAMM 2019

I can say that from my perspective I am very proud to stand with these guys as we market our products across the U.S. and also VERY proud of the products themselves. Each MFG uses quality materials and employees very talented people that make the instruments that we sell.

Thank you Scott and Peter for allowing me to be a part of your team for almost 5 years now. I really appreciate it and I can say now, more than ever we have a VERY bright future ahead of us.

Ric Overton

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