As we learned in the last post by Tim Paul of Piano Trends in Crystal Lake, IL, Tim has built a business that gets the word out and brands his business by careful use of Social Media. In Part Two we will see some examples of his success and learn more about how he is successfully using all of the tools he has at hand AND able to do that in just a few minutes of his time for FREE:
Recently, one of our Facebook followers who has posted comments and likes on our page contacted me through Facebook messenger. It started out with just general questions. We found out that he was the keyboard man for a world famous rock and roll band that is playing small concerts from time to time. After some conversations back and forth he wound up buying a grand piano from us. He said he was thrilled with the value and was happy because he felt like he was supporting someone he had known for a long time. Now we service the piano for him and our follow through with the things that we have promised him over the Facebook posts he had become familiar with. I’m sure you can understand what I mean by earning trust.
Never second guess the need for Social Media to your small business and especially with regards to your music business. Be ready to take advantage of new technology and realize that the “old fashioned way” is not necessarily the best way to promote your business.
I would be more than happy to discuss or help you develop a strategy to brand your business regardless of you position. If you are a musician, teacher, salesman or some other part of the music business, the same ideas work and you can become proficient enough to take the next step in a very easy and concise way. Over 40 years in the music business has helped me understand how to adapt and continue in business. If you keep your customers as the center and always know how to understand their needs you are on the right track.
Please feel free to email me at Tim@PianoTrends.com anytime or visit our consulting site at www.OldDogsConsulting.com
I look forward to hearing from you.
Tim Paul
President, Piano Trends
35 Berkshire Dr,
Crystal Lake, IL. 60014
(815) 564-2773
Thank you, Tim for your contribution. Coming soon we will read a great article by another friend of mine that has gained much success in the music business and an explanation of what Music has meant in his life.
