Its time we embraced modern technology and use it to get the word out about music and its effects on our daily lives.
Many years ago we used the newspaper to make announcements such as sales, special events, etc. but, as things have begun to change it has become important that we reach out in different ways to let people know whats going on in our stores, concert halls, venues, etc.
I have such a love and passion about pianos and the piano business that I must use everything at my disposal to get the word out about our industry.
In the coming weeks I am going to discuss some history of the piano and how music evolved but in the meantime, I want us all to reflect on what “has been” but then REALLY focus on “what will be”. We all get sentimental about the way things used to be. Maybe we enjoyed a concert or recital, a play or performance of some kind. Perhaps we were moved by a particular artist or student. None of this would have been possible without music and a musician.
Social media has bought us an opportunity to bring more performers and artists to the main stage and in some cases even made them famous. This is something that could have not been done by a newspaper.
Today I am watching CNN and its coverage of the disturbance in Cairo. The upheaval was reportedly caused by people blogging and posting on Facebook and Twitter. Amazing, that such a simple venue like Facebook and Twitter could be so powerful that it would actually help organize an international protest like the one in Egypt today. A powerful tool that is at the very least very cheap or in most cases free. Amazing that we can communicate to millions with our own computers. Amazing that we can “get the word out” as quickly and efficiently as we are capable of, but, THE MOST AMAZING OF ALL-WE ARENT TAKING ADVANTAGE OF THIS MEDIA. I am hoping that some of the following posts will bring this full circle and we can combine some music education and love for various instruments to “get the word out” that music is important.
See you soon.
Ric Overton of www.PianoSD.com via www.MaxMorganDesign.com
