Posts Tagged ‘social media’

A Look At Pianos In The Chicago Area

Saturday, April 16th, 2016

Crystal Lake, IL. is the home of our good friend Tim Paul at Piano Trends Music and Band.  Just a couple hours drive outside of Chicago is the place to be when it comes to pianos, band and other musical instruments.

tim paul image

Several years when I first became acquainted with Piano Trends I was pleasantly surprised by how well prepared and organized these guys were.  They have been the leaders in Social Media with the ability to reach out to their customer base and keeping people engaged in music.

chicago-crystal-lake-map

Tim’s Blue Baldwin piano has become a mainstay in the areas in and around Crystal Lake.  I always smile to see just how many places this famous piano has gotten.  On stages and venues everywhere in the Chicago and Crystal Lake area, I believe people actually look for it now.  blue piano

Tims work on Facebook has drawn the attention of many customers for Piano Trends.  A few days ago I asked Tim if he would be willing to write an article about the affect Facebook has had on his business.  I appreciate him taking the time to indulge me with an interesting article regarding Social Media, it’s place in the music industry and the effect it has had on his business.

Coming up next…………

Moving forward

Saturday, January 29th, 2011

Its time we embraced modern technology and use it to get the word out about music and its effects on our daily lives.

Many years ago we  used the newspaper to make announcements such as sales, special events, etc. but, as things have begun to change it has become important that we reach out in different ways to let people know whats going on in our stores, concert halls, venues, etc.

I have such a love and passion about pianos and the piano business that I must use everything at my disposal to get the word out about our industry.

In the coming weeks I am going to discuss some history of the piano and how music evolved but in the meantime, I want us all to reflect on what “has been” but then REALLY focus on “what will be”.  We all get sentimental about the way things used to be.  Maybe we enjoyed a concert or recital, a play or performance of some kind.  Perhaps we were moved by a particular artist or student.  None of this would have been possible without music and a musician.

Social media has bought us an opportunity to bring more performers and artists to the main stage and in some cases even made them famous.  This is something that could have not been done by a newspaper.

Today I am watching CNN and its coverage of the disturbance in Cairo.  The upheaval was reportedly caused by people blogging and posting on Facebook and Twitter.  Amazing, that such a simple venue like Facebook and Twitter could be so powerful that it would actually help organize an international protest like the one in Egypt today.  A powerful tool that is at the very least very cheap or in most cases free. Amazing that we can communicate to millions with our own computers.  Amazing that we can “get the word out” as quickly and efficiently as we are capable of, but, THE MOST AMAZING OF ALL-WE ARENT TAKING ADVANTAGE OF THIS MEDIA. I am hoping that some of the following posts will bring this full circle and we can combine some music education and love for various instruments to “get the word out” that music is important.

See you soon.

Ric Overton of www.PianoSD.com via www.MaxMorganDesign.com

Updates

Friday, January 28th, 2011

We have had tons of things going on in our world.

First, I am happy to report that we are finally working out a deal with an international piano manufacturer to handle all of their social media and electronic marketing for them. I am hoping to see that happen in the next few days.  I will keep you informed as that happens.

I opened a way to be a silent billboard for music and lessons and your favorite things about music.  If you go to www.pianosd.spreadshirt.com you will see the site where you can purchase a t-shirt or make one with your own design.  You can say anything you want, order it right there and it will be shipped directly to you or to a friend.  Stop by and check it out at the address above.

As we are building our social media for piano dealers, teachers, artists and others I hope to be able to bring you more things that will be fun and interesting.

Going into the next few weeks we are going to be discussing Social media and how it can change your life.  I noticed on the news tonight that Facebook and Twitter were the spark that started a rampage in Egypt.  With the power of that media I am hoping to send the word to as many people as I can get to read,  MUSIC IS FUN.

Trying to imagine our life without music is almost impossible.  I can’t imagine even one day of my life without music.  If you think about it neither can you.  On every hand and everywhere there is the sound of some type of music.  What a great world we live in.

I will be sending you more information about all of the above as soon as it all becomes available.

Ric Overton of www.PianoSD.com via www.MaxMorganDesign.com

Posting and Blogging

Thursday, January 27th, 2011

In the next few weeks I am going to be discussing the difference between blogging and posting and how they affect you and your business.

Social Media by definition is nothing more than communicating with your friends, fans and potential customers via the internet. In times past we have used things like newsletters or direct mail or perhaps a tv, newspaper or radio ad to get the word out about a special event or promotion in the store. Now it means much more.

When you hear the term “Social Media” your mind conjures up all kinds of images. You have Facebook and some of you are thinking “if I hear Facebook one more time, I’m going to scream”, Twitter, MySpace, Linkedin, Street Mavens, Blogger, Word Press, You Tube, etc. But, social media is so much more than just that. Social Media is also part of email blasts and includes the use of pictures, videos and of course blogs and micro blogs as well.

Social media is all of these things but, it also serves a secondary purpose. The secondary purpose is ………wait for it………Google. You all know that Google is the dominant search engine used. Some analysts are saying that Google handles 67% of all searches done on the internet globally, every year. Yahoo, Googles closest competitor, gets only 16% of the searches. Bing, which has increased in recent months, is still sitting with all of Microsoft’s search engines at only 11% or so.

While posting to the social media platforms alone are not enough to get you a higher ranking in Google it does other things like provide you with links. I am not going into that subject right now but suffice it to say that it does play in together and all of these things hold hands and do communicate with each other in some way.

People automatically assume that this is difficult. While posting and blogging is not difficult, there are a combination of words that have to be properly placed together to make sense not only to the reader but, also to the all-important search engines. You must be using this phraseology correctly for the search engines that are constantly reading your posts and blogs to understand what you are doing and then in turn rank your website properly on the search.

Additionally, shortly I will also discuss pianos, organs and their origins.  I am hoping to continue to bring these programs together as I continue work with dealers, artists and manufacturers building their programs as well.

Thanks for reading.

Ric Overton of www.PianoSD.com via www.MaxMorganDesign.com

Social Media and Blogs

Sunday, January 23rd, 2011

As many of you know who follow us on a regular basis, PianoSD closed in July.  My biggest problem is that I REALLY love the piano and music industry.  I have a real passion for teachers and music education and I dearly love the instrument itself.  The history of the piano is rich and it seems that I can’t just walk away and not be involved in the industry.

While I built PianoSD, one of the things that I did there on a regular basis was to post to social media accounts and blog posts almost every day.  So, I began to offer to friends in the music industry to allow me to do their posting and blogs.  The demand is big right now for social media connections and people really want to know what you are doing.  Social media and blogs are the easiest way for people to keep up with you.  The problem for a lot of music and piano dealers as well as teachers and artists is to take or have the time to do this.  Although its not difficult it is a little time consuming.

Max Morgan of www.MaxMorganDesign.com and I will be redesigning the website www.PianoSD.com to reflect our new direction soon.  In the meantime I wanted to let everyone know what is going on.

PianoSD is NO LONGER a showroom for pianos.  We simply are a referral service for people in need.  Last week I referred almost a dozen people customers to various services from tuners, technicians, teachers, violins and pianos.  I have really enjoyed being able to do this because I keep up with what is going on in Southern California with the people in our industry.

I wanted to tell you who we are working with so you can visit thier websites and see what they are doing too.

www.RosemaryBaileyMusic.com

www.SethRye.com

www.SorrentoValleyMusic.com

www.JoanieManero.com

www.PianoSD.com

www.MaxMorganDesign.com

and about 4 more on the way.  We are negotiating now with two international manufacturers, 6 artists and two dealerships.

What all this means is that even though I am not in the business of selling pianos, I am actively involved in the music industry and would be happy to help you if you are looking for a qualified tuner/tech, teacher, artist or if you are looking  for a referral for a piano in San Diego, or a piano in La Jolla, or a piano in Carlsbad, even if you are looking for violins or orchestral stringed instruments, I can direct you and if you want me to go with you I would be glad to.  Just to address money.  I do not have a prearranged agreement with any of the dealers.  I am friends with every one of them but, have no reason to suggest one over the other.  If you want me to visit with you, I would request that you be respectful of my situation and pay me for my time and expertise which we can discuss at the time.

Keep your eyes on us and watch as we begin to change the way we have traditionally done business.  I hope you are happy with what you find.

Ric Overton

post by Ric Overton of www.PianoSD.com via www.MaxMorganDesign.com

NAMM was great

Wednesday, January 19th, 2011

We visited the NAMM show this past week in Anaheim and was taken back by the great news that business is trending up.  I went as a show of solidarity with the music industry as a whole and to let everyone know that I was still a vital part of what was going on even though we don’t have a store any longer.

Mostly, I visited new clients that could use our social media service that Max of Max Morgan Designs and I have come up with this past quarter.

It appears that now is the time for us to be doing what we have been doing together for a couple of years.  We have taken over the social media packages for a couple of dealers, a few artists and are working on finalizing a deal with at least a couple of international manufacturers that have product placement around the world.

We will be posting on their social media sites as well as doing their blogs for them on a regular basis about what is going on in their businesses and dealerships.  This is all very exciting for us and hope to see it continue to grow.  I will update you as soon as more information becomes available.

Stay tuned for the latest.

Lastly, I would like to welcome Seth Rye of www.SethRye.com as our latest addition to the Network.  Seth is a great organist and an all around super guy and very well respected throughout the industry as an accomplished musician. Drop by his website and let him know that I sent sent you.

Take care-Have a great week and Iwill see you soon.

Ric Overton of www.PianoSD.com via www.MaxMorganDesign.com

The new network of dealers and artists

Tuesday, December 7th, 2010

Over the past few weeks I have been working  with Max Morgan of  Max Morgan Design www.MaxMorganDesign.com  along with Sorrento Valley Music  at www.SorrentoValleyMusic.com and Rosemary Bailey at www.RosemaryBaileyMusic.com .  We have been putting together a network that will help to enhance the traffic to our websites.

www.MaxMorganDesign.com has been assiting our media projects from the beginning.  Max has really helped me understand the social media world and blogging and multi-media through the internet.  I have helped him understand retail and the music business as well as the piano business over all.  It has been a real pleasure having been associated with him.

www.SorrentoValleyMusic.com and www.PianoSD.com have been friends for many years.  I have really enjoyed working with Jonell and Rebecca.  Their commitment to the music business and music education is incredible.  This couple has really made a difference. 

The latest addition to “The Network” is www.RosemaryBaileyMusic.com . This is another great lady of the music industry.  I am not going to reveal the number of years that she has been involved in music but, I will reveal that she is one of the first ladies of music in our industry.  She worked as a performer with the great Hammond Organ company for years as well as Technics and more recently with the famous Roland Atelier Organs.  You should visit her website and find some of her CDs especially her Christmas CD.  Its the greatest.

As things begin to come together I will keep you informed and you will be amazed at “The Network” we start to put together.

Find any of the members of “The Network” here

www.PianoSD.com

www.MaxMorganDesign.com

www.SorrentoValleyMusic.com

www.RosemaryBaileyMusic.com

As always, I am glad that I have the opportunity to communicate with you through this medium.  Feel free to contact me at

Ric@PianoSD.com

Ric

Ric Overton of www.PianoSD.com via www.MaxMorganDesign.com

SO, whats the latest?

Saturday, December 4th, 2010

By now most of you that have been following my blogs have realized that PianoSD.com is no longer in business as of July 2010.  While this has broken my heart it has also opened up huge opportunity for me personally to continue to promote music and pianos.  I have been through the grieving process and now I am ready to restart my passion for making music and promoting the piano business in a new direction.

Through this trial I have had the opportunity to talk with many of my friends and colleagues who share my interests and they are keenly aware that we have to make some changes in the industry and in our culture if we are to survive.  Through that we came to a mutual agreement that perhaps embracing modern day technology is the right answer.

Max Morgan of Max Morgan Design has helped in coming up with a workable solution to our increasingly demanding media and together we have launched a new   social media solution.  We have now begun to  offer a social media package which will include posts on social media applications such as Facebook, Twitter, My Space, etc. as well as blogs and email blasts for piano dealers and music enthusiasts each month.  Through that we are hoping to raise the awareness of the need for music and music education.

Social Media is here.  It is going to be here for some time to come.  It’s time for us to open our lines of communication to all types of people and in so doing we hope to learn what it is that we, as an industry, can do to help people be more interested in making music.  There are so many “fun” things for us and our children to do today that the thought of learning to play a musical instrument never comes to mind.  However, I have never EVER had anyone say to me “I am sad that I learned to play a musical instrument”.  Quite the contrary, I have had LOTS of people tell me “I am so sorry that I never learned to play”. This tells me a lot.  I hope to turn that into a positive for as many people as I possibly can.

During the time that PianoSD was open in San Diego I fully understood the need to reach out to the teachers and offer as much as I possibly could.  Some people have said “see what that got you” and to that my reply is “yes, I helped as many teachers as I could give their students something that ‘life’ will never take away…….appreciation of music and in some cases developing a talent that will bring a smile to many people for many years to come”.

Follow our various blogs and posts to see what happens next.  It is going to be a very exciting journey.  This journey begins with our regular posts at www.PianoSD.com, www.MaxMorganDesign.com, www.RosemaryBaileyMusic.comwww.SorrentoValleyMusic.com.  Visit these websites and then be sure to let them know how you heard about them.  Also, watch as this list grows with innovative music dealers who are ready to branch out.

If your company is interested in a social media solution please feel free to contact us at www.PianoSD.com or www.MaxMorganDesign.com or by simply emailing Ric@PianoSD.com.

Thanks again

Ric Overton via www.PianoSD.com and www.MaxMorganDesign.com

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