July 12, 2011

VIENNA, AUSTRIA-Brodmann Pianos has come to an exclusive agreement for Piano Social Directory to take control of its social media outlets and internet marketing strategies.

“Because of the growing demand for our products and expansion of our brand offerings, it is time to turn our everyday communication lines over to an expert in the piano business with an emphasis on marketing,” says President of Joseph Brodmann Group, Christian Hoeferl.

Piano Social Directory is a new organization headed by Ric Overton, a piano industry veteran with a new idea of marketing in today’s world. “It’s time the industry we love uses technology that is at everyone’s fingertips,” says Ric Overton, owner of PianoSD. “We utilize a combination of internet resources and social media to creatively market to future and present customers.”

The Joseph Brodmann Group came to this exclusive agreement after announcing its planned expansion in the U.S. as they continue to grow the piano branding they presently enjoy and their newest product line of luxury loud speakers. “The new expansion will necessitate a cutting-edge marketing plan,” says Hoeferl. “That is the reason we chose Ric Overton.”

Because of Brodmann’s committment to the piano industry and the music community as a whole, the already impressive quality of pianos will continue to improve along with their newest edition of loud speakers.

While Brodmann Pianos is the only piano manufacturer that Piano Social Directory will service, they do offer special packages to piano and music dealers including website design, email blasts, and search engine optimization by Max Morgan Design, along with full-blown social media solutions. Max Morgan Design has recently upgraded their web servers in order to handle the expected traffic and improve reliability. Piano Social Directory uses Max Morgan Design exclusively because of the close relationship the companies have had for several years. Max’s contemporary approach to branding, communications, and social media solutions made him the best choice for a brilliant partnership.

Hoeferl and Overton have a desire to “rediscover the pleasure of music appreciation” and will combine their latest expansions in the United States.

For more information concerning Brodmann Pianos or Piano Social Directory, please contact Gary Trafton with Brodmann at Gary.Trafton@Brodmann.at or Ric Overton with Piano Social Directory at Ric@PianoSD.com.