Posts Tagged ‘piano dealers’

Passion for Pianos

Thursday, August 11th, 2011

I have been ready a really good book about passion.  NO! Not the sexual kind.  Passion is the thing that invades your mind all of the time.  The thing that you think of at odd times.  The thing that draws your mind away when you think of something funny or sad.  Passion.  Its the thing that drives people to do what they do.

Pianos are truly my passion.  I know most people never think of it.  When I look at pianos I think about all of the hands that worked on 15,000 parts to put it all together.  I see the trees in the forest being cut down and then crafted into the wooden parts that are used in the piano.  The sheep that were sheared to get the wools.  The hands that were used to make the strings, not to mention the assembly.

European pianos, Asian pianos or American pianos.  Its the same all around.  So much handcraftsmenship that went into each and every single piano that is constructed regardless of the point of origin.

Since I have moved to Nipomo, Ca, just south of San Luis Obispo and north of Santa Maria.  When Bob opened his satelite store in Nipomo and I moved here, I have learned to slow down a little (at least in some ways) I have started enjoying life a little more.  This crazy passion for pianos seems to multiply.

Pianos are a world wide statement.  They are one of the most widely accepted musical instruments and I am truly proud when someone asks me what I do to say, I’m in the piano business.  I really want to see the piano to make a ressurgence in the market place.  Its very tough in the present economic situations and many people are deciding to work outside of our industry.  Yet, when you sit down at a piano and start to play people smile.

I love our teachers, technicians, tuners, movers as well as artists, dealers,etc.  I do wish you the very best.  Hope to see you soon.

Ric

posted by Ric Overton via http://maxmorgandesign.com

The future

Wednesday, May 18th, 2011

www.PianoSD.com is undergoing some changes.  You most likely have noticed that I have not had a lot of posts over the past few weeks.  The reason is that Tim and I have moved to the San Luis Obispo area to work for The Piano Outlet under the direction of Bob Auletta.  We arrived in Nipomo, California several weeks ago, remodeled a store here and have opened the doors at the Nipomo, California branch of  The Piano Outlet.  www.ThePianoOutletCo.com

Nipomo is a beautiful town situated north of Santa Maria and south of San Luis Obispo, California in the beautiful wine country of the Central Valley Coast.  There are only about 13,000 residents here and it really has a “hometown” feel.  We are quickly getting settled and life is moving along nicely.

PianoSD in San Diego has a lot of fond memories where we met people that will be our lifetime friends.  I hear from many in the teaching community on a regular basis and truly miss the comraderie of them.  Because of my love for the teaching community we have decided to take www.PianoSD.com and turn it into a site that will direct people to teachers across the country along with tuners, techs, artists and dealers.  While we update the site it may seem to have no direction at times but in the end it will have a complete resource of places for enthusiasts to go and get the help they need for all of thier musical interests.

This has been a very challenging year and if I had been asked a year ago if I would be here today I would have never believed it. However, I believe that we are right where God wants us for the present.

I hope to hear from you in the next few weeks about things you would like to see in a piano website and musical instrument website.  We are open for all of your suggestions.

I will be making some more announcements in the next few days about things that are going on behind the scenes with us that are very exciting.  I love this industry and will attempt to do everything in my power to help build it.

See you soon

Ric Overton

post by Ric Overton of www.PianoSD.com via www.MaxMorganDesign.com

Posting and Blogging

Thursday, January 27th, 2011

In the next few weeks I am going to be discussing the difference between blogging and posting and how they affect you and your business.

Social Media by definition is nothing more than communicating with your friends, fans and potential customers via the internet. In times past we have used things like newsletters or direct mail or perhaps a tv, newspaper or radio ad to get the word out about a special event or promotion in the store. Now it means much more.

When you hear the term “Social Media” your mind conjures up all kinds of images. You have Facebook and some of you are thinking “if I hear Facebook one more time, I’m going to scream”, Twitter, MySpace, Linkedin, Street Mavens, Blogger, Word Press, You Tube, etc. But, social media is so much more than just that. Social Media is also part of email blasts and includes the use of pictures, videos and of course blogs and micro blogs as well.

Social media is all of these things but, it also serves a secondary purpose. The secondary purpose is ………wait for it………Google. You all know that Google is the dominant search engine used. Some analysts are saying that Google handles 67% of all searches done on the internet globally, every year. Yahoo, Googles closest competitor, gets only 16% of the searches. Bing, which has increased in recent months, is still sitting with all of Microsoft’s search engines at only 11% or so.

While posting to the social media platforms alone are not enough to get you a higher ranking in Google it does other things like provide you with links. I am not going into that subject right now but suffice it to say that it does play in together and all of these things hold hands and do communicate with each other in some way.

People automatically assume that this is difficult. While posting and blogging is not difficult, there are a combination of words that have to be properly placed together to make sense not only to the reader but, also to the all-important search engines. You must be using this phraseology correctly for the search engines that are constantly reading your posts and blogs to understand what you are doing and then in turn rank your website properly on the search.

Additionally, shortly I will also discuss pianos, organs and their origins.  I am hoping to continue to bring these programs together as I continue work with dealers, artists and manufacturers building their programs as well.

Thanks for reading.

Ric Overton of www.PianoSD.com via www.MaxMorganDesign.com

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