Archive for April, 2016

Piano Trends in Crystal Lake, IL Shares

Saturday, April 30th, 2016

Tim Paul, the President of Piano Trends Music and Band, shares some successes of his business in this two part article.  Although Tim wrote this article in one edition, I am breaking it into two shorter posts because the value of the information requires it.  I hope you enjoy.  Most importantly, I hope there is some information here that will help you with your business and marketing.

The Music Business That Makes Social Media Work For Them

 

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Tim Paul, Owner Piano Trends Music and President of Old Dogs Consulting

Every aspect of the music business requires a close eye on staying relevant and up-to-date. You have to know your customer and what their needs are. It doesn’t matter if you are in the musical instrument side, teaching or have a tuning business, relevance is the key. You may even have a full line music store that has a multi use service business and studios like Piano Trends Music and Band.

Many years ago newspaper advertising was the only way to realize any kind of growth for your venture. Then, as now, word of mouth was really still the key. When happy customers are talking about you nothing is better. Today customers are using Social Media to discuss good experiences or perhaps bad. When your customers are talking to each other, very simply put, you need to be right in the middle of their conversation. Where possible, pictures and videos so people begin to get comfortable with you and recognize you. It doesn’t really matter if your customers find you on Facebook, Twitter, Instagram or any of the other venues. You need to be there. It literally only takes a few minutes a day to post and keep people aware of your presence. The music business is the only business in the world that will constantly change and events that are interesting to others. Hard selling and pushy salesmen have to realize that Social Media is not the place. Have a good time. In time you will see peoples confidence in you and your opinion and you will see an increase in your business because people feel comfortable with you. It only takes a moment to realize why this is so important when you see the parents of those kids come in and buy that first clarinet or saxophone for school band. Your plan should be to see little Steve or little Carol become a musician and not revel in another sale.

Social media allows us the chance to explain how much we care and how dedicated we are to our customers. The beautiful thing about Social Media is that it takes very little money out of pocket to actually communicate with your customers .   It takes effort but it costs you none to little money out of pocket to be engaged with your customers. Up until now it took the use of flyers, and a lot of effort making phone calls, touch base on a personal basis and a lot of personal time and effort. Now you can make friends that you never had before. The great thing about this level of communication means that you actually get to know your customers better, understand their needs more and can detect trends quicker. One fringe benefit is your repeat business will grow as a result of people getting to know you better. They will begin to treat you like one of the family and you will be their confidant in the music business. When you are reaching out through Social Media it is important to stay consistent with your message and frequently posting the same pictures. This is an excellent way to brand yourself AND you business. Repetition becomes the key. For example our blue piano is our constant message of who we are and helps get attention all over the area.

 

 

Part 2 will come in the next few days.  Feel free to comment

A Look At Pianos In The Chicago Area

Saturday, April 16th, 2016

Crystal Lake, IL. is the home of our good friend Tim Paul at Piano Trends Music and Band.  Just a couple hours drive outside of Chicago is the place to be when it comes to pianos, band and other musical instruments.

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Several years when I first became acquainted with Piano Trends I was pleasantly surprised by how well prepared and organized these guys were.  They have been the leaders in Social Media with the ability to reach out to their customer base and keeping people engaged in music.

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Tim’s Blue Baldwin piano has become a mainstay in the areas in and around Crystal Lake.  I always smile to see just how many places this famous piano has gotten.  On stages and venues everywhere in the Chicago and Crystal Lake area, I believe people actually look for it now.  blue piano

Tims work on Facebook has drawn the attention of many customers for Piano Trends.  A few days ago I asked Tim if he would be willing to write an article about the affect Facebook has had on his business.  I appreciate him taking the time to indulge me with an interesting article regarding Social Media, it’s place in the music industry and the effect it has had on his business.

Coming up next…………

China

Friday, April 8th, 2016

The first pianos coming out of China were…..well in a word……rough. The interesting thing is that the Chinese invasion was only a few years ago.

In a very short time, China has managed to dominate the piano industry because the product they are turning out is extremely well done.  They are using quality parts, quality manufacturing and done with quality workmanship.

Some people get very caught up where a product comes from.  In what country  was the piano made? Are any of the parts from China?  What part of the piano was made where, etc.  We tend to think that China makes everything substandard.  We expect any product that comes out of China to be sub-standard.  The truth is that China has surpassed all of the expectations in manufacturing.  Their workmanship is generally very good.

You can find all types of products in every category.  Pianos will range in price from very inexpensive to very expensive.  They go from mass produced to handmade.  It’s actually quite interesting to take a look at the evolution of the Chinese pianos and how they have arrived at their present day status as quickly as they have.  Not to mention that they are building piano parts in varying degrees for many (if not most) of the pianos on the market today.

What is the difference?  There are quite a few differences.  One thing is that the machinery and technology they are using is brand new and is state of the art in every way. The same tools that are historically used to make pianos are being utilized with some small changes.  The tools are brand new.  For example: at one well known mfg. they pride themselves because their rim presses are 40 years old, while, the Chinese mfg are using brand new technology with the latest in tools and technology.

Who cares? Well, actually, you should.  Here’s why.  The latest information regarding Asian manufacturing.

China as well as Korea and Japan use the very latest in technology.  They do not wait until the future has passed, they reach out to modern technology as soon as it is certain to be reliable and useful.  The ease of integration of new technology is very similar to updating your computer.  Pass on all of those updates and when your computer doesn’t work any longer it takes FOREVER to update and sometimes it’s impossible to do so.

Are these pianos as good or reliable as European or American pianos?  Well, that could be debated.  However, they are not in the category that so many people try to place them.  The new pianos that arriving from China are good, solid, reliable pianos.  They are work horses with very, very few issues.  The service is impeccable and is getting better.

Today the most important thing in piano buying is to fall in love with the instrument.  For me personally it is all about what I hear and what I experience when playing.  For the next person, its all in the look.  It all depends on what you are looking for in your next piano purchase, but, as a general rule I tell people to fall in love with the instrument and if you aren’t happy – don’t buy it.

Ric Overton

PianoSD.com Store

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