Posts Tagged ‘piano’

Memorial Day 2012

Tuesday, May 29th, 2012

Today I am reminded of all the people that have given the ultimate sacrifice for our country, our freedom and our way of life.

All over the world today people are fighting in the streets, burning buildings, killing people en masse and viciousness from  our politicians and people on all sides.  This is part of what these great warriors have given their lives for.  Even though it makes us angry and makes you just want to scream, it is part of the freedom that we enjoy ( or abhor ) (depending on your personal feelings).

Today also has reminded me of the people in my life that have passed from this life having given their lives to a cause or career that has meant something special to them.  Their causes and careers are part of our passions.  Passion for music is mine.

Besides the great masters of music we have had many people in our heritage that have shaped our musical experience.  Some have been great at Classical, some have been outstanding at jazz  and we have country and my personal favorite which is Gospel Music.

I have spent some of the day being reminded of what a great heritage we have in our nation and the people that have paved the road for us to enjoy not only our civil freedoms but also our musical freedoms.

Ric Overton

http://PianoSD.com

 

Happy Mother’s Day

Monday, May 14th, 2012

My mother is one of the greatest Moms in the world.  Yes, Yes, I know, I know.  Everyone feels that way but, truthfully, my Mom is the greatest.  As a child I wanted to play the piano.  I mean I REALLY wanted to play.  She agreed to let me learn from our church piano player a few things and then she would sit for hours, countless hours (in retrospect, probably excruciating pain because I was horrible) and listen to me practice and patiently work with me to learn some of the music I had learned to love in church.

She introduced me to Gospel Music (which you probably already know is my favorite) and then helped me learn the parts and the different chords, etc.  Always patiently, every time I wanted to quit because it became hard at times, she would guide me through the tough times and help me.  All along she always encouraged me to follow my dreams and I would succeed.

At times over the past few years, I have disappointed myself but, she still encourages me to follow my heart and I will succeed.  She has helped me with this website and stood beside me, behind me and occasionally in front of me when the tough got going.  She never has suggested that I take a different path but always encourages me to follow my heart.  Of course, my heart is in the piano business so here I am.

I look at so many people who had a terrible relationship with their moms or perhaps didn’t have any relationship at all.  I hear stories that make me  hurt about moms who don’t care about their children or toss them aside when they do things that their moms don’t approve of.  I have often said that I grew up in a “Leave it to Beaver” household.  My Dad was like Ward, My Mom was like June and of course, my brother Wally.  I have a great sister-in-law and generally just a great family but I would have to admit that my Mom is the glue that keeps us together.

I’m very proud of my Mom and I appreciate her always being my pal when being a pal was appropriate and my Mom when it was time for her to be Mom.

Thanks Mom

Ric Overton

http://PianoSD.com

 

Beverly Aiken, Central Coast Music Teachers Association, Piano Outlet of Nipomo, Ca. and Ric Overt

Sunday, October 16th, 2011

As many of you are already aware,  I manage a small store for the Piano Outlet of Oxnard, Ca.  www.thepianooutletco.com in Nipomo, Ca.  I have long been an advocate of music and piano teachers since I was with Baldwin Piano Mfg.  I believe that they are the key to the success of the piano/music business because the teachers are teaching people to play what we have to sell so, it doesn’t take a rocket scientist to understand the correlations.

Ric Overton

Yesterday, the Central Coast Music Teachers Association held a conference in the store here in Nipomo and I was delighted to host them.  I sat while one of the leading technicians of our area gave an hour lecture on the history of the piano “A comparison of pianos through the ages”.  It was very intriguing.  Those of you who follow my blog on a regular basis know that I write a lot about the history of pianos and their origin.  It was a very captivating hour.  She brought out points that I had not thought of and refreshed my memory on other points that I had simply forgotten.

It was a pleasure to listen to a knowledgeable person bring such an enlighting path of our history.  It brings me to a new point that I will be discussing in some upcoming blogs and articles about our business.

This bring me to the point that I wanted to discuss today.  Max Morgan of www.MaxMorganDesign.com has been working with me for several years now helping to (in most cases) read my mind about the direction that I have been wanting to take the PianoSD website. Through a series of trial and error and much discussion (MUCH DISCUSSION) I have finally decided to launch a new website in the next few days www.ricoverton.com where I will be able to discuss business strategies as well as personal muse in two new blogs.

In the new site I will have the opportunity to challenge the current thought process of the piano industry and the current mood of the industry and keep it more personal than non-commital than I would attempt to do on PianoSD.  PianoSD is becoming a “go to” resource on everything piano related and RicOverton.com will be my personal opinions about business and then some personal things I would like to be able to discuss.

I look forward to the challenge of keeping up with three blogs as well as what I am

Piano Outlet, Nipomo, Ca

Piano Outlet, Nipomo, Ca

doing with the companies in the U.K. that I am currently writing for as well as the one I am developing for France and Austria.  Additionally, I write for two other companies as well as a couple of artists too.  So, I will be busy.

See you soon.

Ric Overton

for www.PianoSD.com via www.MaxMorganDesign.com

Press Release

Wednesday, July 13th, 2011

July 12, 2011

VIENNA, AUSTRIA-Brodmann Pianos has come to an exclusive agreement for Piano Social Directory to take control of its social media outlets and internet marketing strategies.

“Because of the growing demand for our products and expansion of our brand offerings, it is time to turn our everyday communication lines over to an expert in the piano business with an emphasis on marketing,” says President of Joseph Brodmann Group, Christian Hoeferl.

Piano Social Directory is a new organization headed by Ric Overton, a piano industry veteran with a new idea of marketing in today’s world. “It’s time the industry we love uses technology that is at everyone’s fingertips,” says Ric Overton, owner of PianoSD. “We utilize a combination of internet resources and social media to creatively market to future and present customers.”

The Joseph Brodmann Group came to this exclusive agreement after announcing its planned expansion in the U.S. as they continue to grow the piano branding they presently enjoy and their newest product line of luxury loud speakers. “The new expansion will necessitate a cutting-edge marketing plan,” says Hoeferl. “That is the reason we chose Ric Overton.”

Because of Brodmann’s committment to the piano industry and the music community as a whole, the already impressive quality of pianos will continue to improve along with their newest edition of loud speakers.

While Brodmann Pianos is the only piano manufacturer that Piano Social Directory will service, they do offer special packages to piano and music dealers including website design, email blasts, and search engine optimization by Max Morgan Design, along with full-blown social media solutions. Max Morgan Design has recently upgraded their web servers in order to handle the expected traffic and improve reliability. Piano Social Directory uses Max Morgan Design exclusively because of the close relationship the companies have had for several years. Max’s contemporary approach to branding, communications, and social media solutions made him the best choice for a brilliant partnership.

Hoeferl and Overton have a desire to “rediscover the pleasure of music appreciation” and will combine their latest expansions in the United States.

For more information concerning Brodmann Pianos or Piano Social Directory, please contact Gary Trafton with Brodmann at Gary.Trafton@Brodmann.at or Ric Overton with Piano Social Directory at Ric@PianoSD.com.

Tone

Thursday, May 26th, 2011

I have been discussing tone in pianos.  This is a carry over from that same subject with a couple of explanations.

Often we link tone to bright or mellow, full bodied to metalic and thin.  This is simply a reference to the complexity of the tone you hear when someone is playing a piano.

At some point I am going to explain by illustration and in laymens terms the various parts of the piano and what they have to do with the sound you hear but for the present we are discussing over all tones.

There is a huge difference between the Asian sound and the American sound.  There has always been an argument of whether the piano is a percussion instrument or an orchestral instrument.  By definition the piano is considered a percussion instrument however, this writer feels that it should be considered an exception to the rule and be considered an orchestral instrument and hopefully I will be able to relate that argument to you in this blog.

When you listen to the tone variations between the average Asian piano and the average American piano and then match that against a finer European piano you can hear the obvious and I must say the VERY obvious.

Asian pianos tend to have a very distinct sound that leans toward brighter and thinner in tone.  Very easy to use in concerts, recording and reproductions in various venues.  It is very normal to see an Asian piano in a major recording studio or concert venue because the reproduction of the sound and the miking is somewhat easier than its American counterpart.

When you start thinking of an American tone it tends to lean more to the middle.  It has a nice blend of both a metallic and bright sound but also has a more mellow tone than the average Asian piano.  While there are certain exceptions to this rule I am merely refering to the average piano from each of these areas.

Tone is an interesting quality that varies from instrument to instrument.  A person who plays a great deal can even tell the differences between brand names because of their tone values.

In the next blog I want to round this discussion out by going to Europe and discussing tone values in the pianos

In the beginning

Sunday, February 20th, 2011

The idea of having strings attached to another piece of wood that made sound had been around for years but the idea of having a keyboard was not truly developed until around the 1400’s.  For the next 300 years (give or take a year or two), the harpsichord was the instrument that set the “bench mark” for keyboard instruments.

Sure, there were many other instruments that came and went, a small portable harpsichord, and variations on the harpsichord did come on the scene from time to time and their popularity came and went, but the harpsichord was the instrument that was to be the traditional instrument for many composers and artists to use not only for “pop” music but also for worship in local churches and houses of worship.

The idea of the harpsichord was that the hammers moved forward to the strings, the strings were then plucked as the hammer returned to its resting point.  This was the standard sound that was heard but there were a few problems with this that necessitated a different technique in producing sound.  One of the biggest problems was that the sound could not be made softer or louder.   This made it  very difficult to write music that allowed feeling.

Sometime in the early 1700’s, many people believe it was between 1707 to 1712 that a man by the name of Bartolommeo Cristofori came up with the idea that the hammer could move  from its resting place, come forward and strike the string, and return to its  resting place in one very fluid movement.

this action by renner actions

There were many more differences but, this was somewhat similar to the action that Christofori made in the early 1700’s.  He referred to his new invention as “gravicembalo col piano e forte” which meant ” harpsichord with loud and soft”

This was the beginning of the piano as we know it today.  Lots has changed since that day and many things have stayed the same.

I will continue this series to help inform you of the origins of my passion.

Ric Overton

Ric@PianoSD.com

posted by Ric Overton of www.PianoSD.com via www.MaxMorganDesign.com

Moving forward

Saturday, January 29th, 2011

Its time we embraced modern technology and use it to get the word out about music and its effects on our daily lives.

Many years ago we  used the newspaper to make announcements such as sales, special events, etc. but, as things have begun to change it has become important that we reach out in different ways to let people know whats going on in our stores, concert halls, venues, etc.

I have such a love and passion about pianos and the piano business that I must use everything at my disposal to get the word out about our industry.

In the coming weeks I am going to discuss some history of the piano and how music evolved but in the meantime, I want us all to reflect on what “has been” but then REALLY focus on “what will be”.  We all get sentimental about the way things used to be.  Maybe we enjoyed a concert or recital, a play or performance of some kind.  Perhaps we were moved by a particular artist or student.  None of this would have been possible without music and a musician.

Social media has bought us an opportunity to bring more performers and artists to the main stage and in some cases even made them famous.  This is something that could have not been done by a newspaper.

Today I am watching CNN and its coverage of the disturbance in Cairo.  The upheaval was reportedly caused by people blogging and posting on Facebook and Twitter.  Amazing, that such a simple venue like Facebook and Twitter could be so powerful that it would actually help organize an international protest like the one in Egypt today.  A powerful tool that is at the very least very cheap or in most cases free. Amazing that we can communicate to millions with our own computers.  Amazing that we can “get the word out” as quickly and efficiently as we are capable of, but, THE MOST AMAZING OF ALL-WE ARENT TAKING ADVANTAGE OF THIS MEDIA. I am hoping that some of the following posts will bring this full circle and we can combine some music education and love for various instruments to “get the word out” that music is important.

See you soon.

Ric Overton of www.PianoSD.com via www.MaxMorganDesign.com

Posting and Blogging

Thursday, January 27th, 2011

In the next few weeks I am going to be discussing the difference between blogging and posting and how they affect you and your business.

Social Media by definition is nothing more than communicating with your friends, fans and potential customers via the internet. In times past we have used things like newsletters or direct mail or perhaps a tv, newspaper or radio ad to get the word out about a special event or promotion in the store. Now it means much more.

When you hear the term “Social Media” your mind conjures up all kinds of images. You have Facebook and some of you are thinking “if I hear Facebook one more time, I’m going to scream”, Twitter, MySpace, Linkedin, Street Mavens, Blogger, Word Press, You Tube, etc. But, social media is so much more than just that. Social Media is also part of email blasts and includes the use of pictures, videos and of course blogs and micro blogs as well.

Social media is all of these things but, it also serves a secondary purpose. The secondary purpose is ………wait for it………Google. You all know that Google is the dominant search engine used. Some analysts are saying that Google handles 67% of all searches done on the internet globally, every year. Yahoo, Googles closest competitor, gets only 16% of the searches. Bing, which has increased in recent months, is still sitting with all of Microsoft’s search engines at only 11% or so.

While posting to the social media platforms alone are not enough to get you a higher ranking in Google it does other things like provide you with links. I am not going into that subject right now but suffice it to say that it does play in together and all of these things hold hands and do communicate with each other in some way.

People automatically assume that this is difficult. While posting and blogging is not difficult, there are a combination of words that have to be properly placed together to make sense not only to the reader but, also to the all-important search engines. You must be using this phraseology correctly for the search engines that are constantly reading your posts and blogs to understand what you are doing and then in turn rank your website properly on the search.

Additionally, shortly I will also discuss pianos, organs and their origins.  I am hoping to continue to bring these programs together as I continue work with dealers, artists and manufacturers building their programs as well.

Thanks for reading.

Ric Overton of www.PianoSD.com via www.MaxMorganDesign.com

New Announcements

Wednesday, June 9th, 2010

As many of you know, PianoSD.com has been working very hard to establish itself as the place in San Diego to get your piano, classes, moving (with Precision Piano Moving-www.PrecisionPianoMoving.net), tuning (with Accutone Piano Tuning – PianoServSD.com), your source for recitals in our Performance Hall and piano classes.  We have decided to step out in faith and have hired a professional who is very well versed in Pianos and Piano Music to head our education department.  We realize the importance of music education and the benefit to each of our customers as well as the community.  This is the reason we are quite excited to present the newest addition to the PianoSD.com family: Leighanne Twaddle.

Leighanne Twaddle has joined PianoSD as Director of Music Education.  She comes from Scottsdale, AZ where she taught music in the Scottsdale School District for 31 years.  She has been a church choral director and accompanist and a private piano teacher for over 25 years. Last June Leighanne had the opportunity to sing in Carnegie Hall under the direction of Greg Gilpin and Joseph Martin.  She carries the honors of the Scottsdale Charros Teacher of the Year and Who’s Who Among Educators.  Leighanne belongs to many professional organizations including MENC, American College of Musicians-National Guild of Piano Teachers, and National Federation of Music Clubs.  Leighanne received her Bachelor of Music degree from Arizona State University and her Master’s of Arts in Education degree from the University of Phoenix.

Among Leighanne’s responsibilities are building our School of Music and our sheet music department.   We have customers that come into our store on a regular basis from San Marcos, Carlsbad, Rancho Santa Fe and of course La Jolla as well as many other parts of the surrounding areas because they love the atmosphere at PianoSD  and enjoy our concept.  We are a very unique piano dealer, so whether you need to talk about learning piano, teaching piano, tuning your piano, moving your piano or owning a piano we will always be delighted to help you.

Stop by when you get a chance, meet Leighanne we would certainly enjoy meeting you.

Ric Overton

Press Release – Urlich Sauter

Monday, May 31st, 2010

FOR IMMEDIATE RELEASE

To:   All Art,  Music and Community Editors, Piano Music Lovers

June 3rd and 4th  2010, San Diego: Come and Meet Carl Ulrich SauterMaster Piano Builder, Whose Family Name Still Appears On Pianos After 192 Years.

PianoSD.com is pleased to announce the visit to San Diego of the Sauter company’s owner and operator, Carl Ulrich Sauter.  Mr. Sauter’s name appears on every piano manufactured by the Sauter Pianoforte Manufactur Company which has the tradition of building pianos since 1819—the longest family owned piano company in the world.  “Its survival is owed to the instruments built with Tradition, Quality & Style.” describes Ric Overton of Piano SD. “Mr. Sauter is coming to insure the integrity of the Sauter name, his very own, in North America.”

Relatively new in San Diego, Sauter started with its young founder assisting in the building of pianos for Ludwig van Beethoven. Since then, the piano company has remained in the family, carried the family name and continued with its vast knowledge of piano style and construction throughout many decades.   While the oldest, it is also innovative.  By combining visual sophistication and unequal sound productions, Sauter is definitely a leader.

Sauter Pianos are known for their unique and superb designs.In the words of Carl Ulrich Sauter himself: “We just do not care about phony marketing strategies and target groups. We follow our dream to build the best upright or grand piano of the world and ensure that today there is a broad choice of real instruments that are far superior to the corporate cookie cutter manufacturers.”   Sauter pianos qualify in every way among the best-made pianos in the world.   Caring musicians select the brand for its sound qualities.

Ric Overton, owner of Piano SD, will host a public meeting for Mr. Sauter on June 3, and a chapter meeting of Piano Technical Guild on June 4.   “At PianoSD.com”, says Overton, “we strive to make people happy and make music fun. With a strong emphasis on music education, we want people to understand what they are buying and understand music. Our goal is to make PianoSD.com a place where Music, Education and the Arts come together, this is why we are delighted to host Mr. Sauter and have everyone meet the man who leads the oldest piano manufacturer that still operates under its family name.”

Contact Information

Ric Overton
Owner, PianoSD.com

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