Posts Tagged ‘Piano social directory’

Happy New Year !!!!!!

Wednesday, January 2nd, 2013

Thanksgiving, Christmas and New Years is behind us and we are looking forward to a new year.   Most of us look at the New Year as a time of new beginnings and fresh starts, new projects and resolutions.  The same goes for Piano Social Directory and for myself as well.

While I am not in a position for full disclosure I will soon be able to make a special announcement about my personal future.  As for Piano Social Directory, we are about to start a few new projects that we have wanted to start for some time.

We are committed to building relationships and helping connect people  that are interested in locating piano professionals from every aspect.  New  strategies will open up Canada, the U.K. and Europe in the coming months and we will begin to grow our business as we make those additions  to these new territories.

Piano Social Directory has now grown to over 13,000 professionals and we have now referred more than 1,00o people to industry professionals nationwide.  We are certainly not the only directory in the piano industry but we are quickly becoming the most visited.

In December we launched PianoSD+ which allows professionals to pay a small fee every month which will allows the individual to advertise at the top of the list of the individual sections.  So far it has been met with a small amount of success and we know that will eventually grow.

This year we will add e-commerce, video blogs and some other products that will take advantage of modern technology.  As we grow we are going to be exploring new opportunities and hopefully add things that will help promote our site as well as the piano industry as a whole.

I pray that you are also looking at opportunities for your business and if we can do anything to help you, please let us know.

Ric Overton

http://pianosd.com

 

Chance Meetings – Kindred Spirits

Saturday, October 13th, 2012

I don’t do this very often because it’s too weird when it happens but, occasionally, you meet someone for the very first time and you feel as if you have known them your entire life.  When this happens to me I get caught up in the moment and don’t realize what is unfolding right before  my very eyes.

Yesterday was one of those days.  The first lady that I met was one of those very kind customers that come in from time to time to simply ask a question about digital pianos and perhaps see a model or two to decide if its time to upgrade or not.  After she described the instrument that she presently owns and inquire about some models that she had seen online we both came to the conclusion that I most likely was not going to be able to help her with anything more than personal opinions.  I gave her some suggestions and we had the chance to talk and get to know each other a little and just before she left I asked her if she would play something for me.

PLEASANT SURPRISE

In my mind I had prepared for some simple arrangements of Misty, Ode to Joy or some 1st or 2nd year student recital pieces.  ( Yes, BTW, I know how arrogant that sounded.  It was not intended that way but, that is the norm when you work in a piano store.)  When she sat down and played the very first note I was so taken back by what I heard that I stopped what I was doing and sat down.  By the third measure of the Chopin piece she was playing I realized that this was not your average digital piano customer.

When I complimented her on her playing and how surprised I was I don’t think she realized just how serious I was being with her.  I mentioned that Rachmaninoff was my favorite composer and as you might guess she turned and played (from memory) his Prelude in C sharp minor.  I was absolutely blown away.  I could have listened all day even though we both had work to get back to.

As we were saying goodbye and exchanging business cards I told her that she MUST share her music with the people around her and she told me to visit YouTube and there I would find a few of her songs.  I took her advise and now I am going to share that link with you so you can be as blessed as I was yesterday.  Her name is Jane Fleming and here is her YouTube page.  I know you will enjoy.  Click the image below for Jane’s Music.

Jane Fleming YouTube page

Click here for Janes Music

 

 

 

 

 

 

DOUBLE BLESSING

As I said that this exact same thing happened to me twice yesterday.  The second lady I met was a piano teacher from Orange County.  We had such a delightful conversation and I immediately realized that she was as equally passionate about the piano as I am.    It makes me so happy to meet people from all walks of life that love pianos.

As Piano Social Directory continues to grow I hope some of you will take the time to email me about your experiences and stories that I can use in my blogs and things we can talk about that will be of benefit to others that share our passion.

Take a look at Cool Stuff for Musicians and the PianoSD Gear Shop when you have a chance.  Pull out your credit card and spend some money.  HaHa.

See you soon.

Ric Overton

PianoSocialDirectory

We Are Growing

Friday, May 25th, 2012

Over the past few weeks we have REALLY undergone major surgery.  Our website has taken on a new life and I can’t tell you how excited I am about it.  We have met some really nice people and for the month so far we have made over 100 referrals to piano teachers, piano tuners and piano movers.  We have seen the website grow from only a few visits a month to over 6000 page views a month.  Our t-shirt business is growing and we will soon be sending out an email blast to over 18,000 users who are in our system now as Piano Professionals.

SETTING GOALS

Our goal in the coming months is Continue reading “We Are Growing” »

Piano Social Directory First Podcast

Monday, February 13th, 2012

Today’s broadcast is the first podcast that we have done.  I am discussing the new website at http://PianoSD.com and what the future holds.

I hope you enjoy this very first podcast and please go to http://PianoSD.com and sign up for new updates.

Ric Overton

Press Release

Wednesday, July 13th, 2011

July 12, 2011

VIENNA, AUSTRIA-Brodmann Pianos has come to an exclusive agreement for Piano Social Directory to take control of its social media outlets and internet marketing strategies.

“Because of the growing demand for our products and expansion of our brand offerings, it is time to turn our everyday communication lines over to an expert in the piano business with an emphasis on marketing,” says President of Joseph Brodmann Group, Christian Hoeferl.

Piano Social Directory is a new organization headed by Ric Overton, a piano industry veteran with a new idea of marketing in today’s world. “It’s time the industry we love uses technology that is at everyone’s fingertips,” says Ric Overton, owner of PianoSD. “We utilize a combination of internet resources and social media to creatively market to future and present customers.”

The Joseph Brodmann Group came to this exclusive agreement after announcing its planned expansion in the U.S. as they continue to grow the piano branding they presently enjoy and their newest product line of luxury loud speakers. “The new expansion will necessitate a cutting-edge marketing plan,” says Hoeferl. “That is the reason we chose Ric Overton.”

Because of Brodmann’s committment to the piano industry and the music community as a whole, the already impressive quality of pianos will continue to improve along with their newest edition of loud speakers.

While Brodmann Pianos is the only piano manufacturer that Piano Social Directory will service, they do offer special packages to piano and music dealers including website design, email blasts, and search engine optimization by Max Morgan Design, along with full-blown social media solutions. Max Morgan Design has recently upgraded their web servers in order to handle the expected traffic and improve reliability. Piano Social Directory uses Max Morgan Design exclusively because of the close relationship the companies have had for several years. Max’s contemporary approach to branding, communications, and social media solutions made him the best choice for a brilliant partnership.

Hoeferl and Overton have a desire to “rediscover the pleasure of music appreciation” and will combine their latest expansions in the United States.

For more information concerning Brodmann Pianos or Piano Social Directory, please contact Gary Trafton with Brodmann at Gary.Trafton@Brodmann.at or Ric Overton with Piano Social Directory at Ric@PianoSD.com.

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